ppc vs seo
In
this article we will look at PPC and SEO and give you enough information for
you to make a decision on what would be best used for your business. So lets begin.
PPC
and SEO both allow your website to be found on the search engines. It is estimated that 81% of people will find
your website through a search engine.
For this reason alone it is important for your business to be on that
front page and SEO and PPC are two different ways of achieving that.
If you want to discuss SEO and PPC and what they can do for your business check us out at web design wales we can help you.
SEO
SEO,
Search engine optimisation, organic search, organic results, etc. Whatever you
call it SEO is a technique to get your website on the front page of the search
engines.
PPC
Pay
per click, sponsored ads, purchased links, etc are another way of getting your
website to the front of the search engines.
Pay per
click link clicks as the name would suggest cost you every time a person clicks
on one of your ads. For an example if we were to be bidding on the keyword web
design wales then every time someone clicked on our ad we would pay a small fee
to Google.
PPC vs SEO
PPC
and SEO when done correctly can both get you to the first page of the search
engines and both can be profitable to your business. Both methods however have advantages and
disadvantages.
Advantages of SEO
SEO
will help your website increase in the organic listings, and research has found
that organic listings are 8.5 times more likely to be clicked on that paid
advertising. This means that if your
website were to rank for a keyword organically and you were bidding for that
keyword through PPC then your organic listing would receive 8.5 times more
clicks than the paid add.
SEO
also doesn’t cost you per click, with SEO services you are charged to get on to
that first page of Google but every click you will receive is then essentially
free.
Disadvantages of SEO
SEO
takes time, a new site can even be sand boxed for 30 days and then ranking a
site from there can take longer. Changes
to search engine algorithms can also adjust your sites position on the search
pages. That is why it is very important
that if you hire a SEO company then hire one that doesn’t practice black hat
(bad) techniques as your site could become penalised and it would lose its
rankings.
Advantages of PPC
If SEO
is slow then PPC is fast, PPC can get you onto the search engine front page
within a day. You set your campaign,
select a budget and when approved you can get traffic to your website right
away.
PPC
also converts better. Studies have shown
that PPC ads convert 1.5 times more than organic search pages. This is because PPC allows you to send your
visitors to a landing page that is highly targeted to that visitor.
Disadvantages of PPC
PPC is
quick but its also costly, You can get on the front page of the search engines
within a day, but to get the costs down and create a campaign that is making
you a profit can take a while.
Every
click that you receive from a PPC add costs you money. This could be anything from a couple of pence
to a few pound per click.
PPC vs SEO conclusion
If I
only had to choose one or the other I would go for SEO as ranking high for a
targeted keyword is going to be very valuable to your business. SEO is slower but once your website is ranking
then each additional click is not going to cost you anything.
That
is not to say you should ignore PPC because I think that both SEO and PPC have
their place in business and ideally you should be considering both for your
business.
If you
would like to discuss getting more targeted leads to your business or would
like to find out more about our SEO Services in wales then click here to talk
to us today.
